CORPORATE EVENT NEWS // Across all aspects of the industry, labor shortages will cause anything from headaches to cancellations for the foreseeable future. Now that the pandemic is receding, Tracy Judge, Founder & CEO of Soundings, is no longer ahead of her time in raising the alarms about how short-staffed teams are going to operate events.

The economy is changing constantly, and with these changes business is being conducted in new ways. Freelancers will need to keep up to date on new technology and soft skills in order to thrive in this competitive job market. Coursera and LinkedIn Learning offer many free opportunities to level up! Learn the newest project management systems, earn a certificate in instructional design or marketing and SEO (Search Engine Optimization). The Pandemic Protocol Certification is especially useful. Learn more about the Pandemic Onsite Protocol training by MPI here. Cvent is one of the leading technology providers offering solutions for virtual and hybrid events. Cvent now offers free courses for Meeting Professionals through Cvent Academy.

Live Meetings are coming back but what has changed? Hotels and service may look a little different than we are used to. Here is what we noticed. Hotels Rates Are Not Competitive Surprisingly, hotel space is more limited. Many cancelled events from 2020 have been re-booked for 4th quarter 2021 and 2022. As a result, hotel space is selling at a premium. Many travelers assume that hotels are reducing rates to attract guests but, they don’t need to.

Many are anxious to meet again but are we ready for live meetings? Whether it is a live or hybrid event, meeting professionals can create a safe environment for attendees and staff with proper planning and preparation. When sourcing meeting locations, ask for the current safety policies and emergency plan. How are they preventing infection?

COVID-19 has forced many event and hospitality professionals to think about new ways to generate income, and long-time corporate employees are opting to take advantage of freelance/contract opportunities. Whether it is project management or virtual event planning, freelancing has become popular for both the company needing help and the professional seeking project-based work.

Do you love the idea of freelancing, but also love the perks of corporate world benefits?

In addition to salary, employer sponsored health insurance, a retirement account, and paid vacation are standard benefits of full-time employment. These benefits are the main reason professionals choose the employee model vs freelancer.

You don’t have to give up all benefits to become a freelancer! As a best practice, add 15-30% to your rate to offset costs like payroll taxes, 401k match, insurance and workman’s compensation. As a freelancer, your rate should include the cost of providing those items yourself.

EXHIBIT CITY NEWS // Soundings and Virtual Events Institute are joining forces to offer affordable and readily accessible learning opportunities for freelance meeting and event professionals racing to meet the demand for versatile skill sets and virtual event experience.

At Soundings, we believe product and service solutions have the highest impact when everyone wins. The Soundings Thrive Platform Playground was created to be a “triple win” for organizations, freelancers, and our platform partners.

Learn more today.

CORPORATE EVENT NEWS // In an effort to connect the many dots—that draw a picture of 2021—VEI has forged a partnership with talent platform Soundings that will benefit all affected groups. Under their new brand, Soundings Thrive, a vibrant members-only freelance community, the company is collaborating with VEI to offer offering additional education and networking opportunities for freelance event professionals to help them become workforce-ready for assisting virtual and hybrid events.

EVENT CADENCE // Collaborative partnerships that create win-win situations for both parties are becomingly increasingly important. Partnerships help find and recruit adept talent for multi-channel market growth, and they harness creativity and innovative thinking for new avenues of inspiration.

We are excited to announce our partnership with Event Cadence for the next Platform Playground Mock Events program!

SMART MEETINGS // COVID-19, social distancing and furloughs, oh no. It has been a troubling year for those working in the meetings and hospitality industry, with pandemic precautions resulting in huge economic loss—and unfortunately, many unforeseen career changes. Throughout the year, Smart Meetings has been posting resources for the business owners, employees and independent planners navigating their way through this new reality. Whether you are job searching, adding new skills or trying to keep your business afloat, take a look at the best Smart Meetings career articles of 2020 can offer you some guidance.

CORPORATE EVENT NEWS // Take a behind the scenes look at how Soundings Founder and CEO, Tracy Judge, live-streamed her presentation for the 2020 Intrado Digital Media Summit.

Live-streamed from Rev Studio in La Jolla, CA.

SMART MEETINGS // Earlier this year we launched Soundings Thrive, a platform providing tools for freelancers to stay relevant in the marketplace and accelerate their business. Since the launch, our primary focus has been to help freelancers embrace their potential in the virtual event world.

Read about the top 5 things we have learned from launching the Platform Playground mock events program for freelancers.

FORBES // Since March, the world has wondered when we can return to normal, including the tradeshows and exhibitions we’ve attended in the past—the way we’ve attended them in the past. It may be a while. While social distancing and proper health hygiene—which includes wearing a mask—can allow some people in the door, the days of crowded trade show floors are so 2019. It may be a year or two—hopefully not longer—before we see those crowded aisles again.

REVIVE + INNOVATE // Over the past month, the national conversation has centered around the harmful effects of racial injustice and systemic racism in the United States. As the meetings and events industry continues to move forward and recalibrate in response to the pandemic, this moment implores everyone in our industry to carefully examine and improve their diversity and inclusion practices.

REVIVE + INNOVATE BLOG || Like their hotels and venue partners, meeting and event industry organizations have also been rolling out initiatives to tackle health and safety concerns. As new information regarding COVID-19 becomes available, meeting and event industry professionals can access these resources as they navigate evolving government guidelines and establish new health and safety best practices. What’s more, these resources can be used to inform, educate and increase communication between stakeholders.

Virtual will never replace face-to-face events, but hybrid events are definitely here to stay. While we’re unable to travel, we’re turning to virtual events as a short-term solution for suspended live events. When it’s safe to travel again, we predict hybrid events will be the norm.

Due to over anticipation of demand and under-delivery in terms of customer engagement, we’re still learning how to leverage virtual events to best serve everyone. At Soundings Connect, we’re highly impressed by Intrado’s increasingly sophisticated and interactive suite of cloud-based webcasting and virtual event solutions.

Like most of the events world, Soundings Connect has been leaning on digital platforms that are designed to bring people together virtually. While we’re unable to meet in person, online tools give us the opportunity to create web-based experiences that help us build and maintain professional relationships and communities, especially as we pivot in response to rapid changes in business.