How to Maximize Your Event Marketing Strategies to Sell Out Your Next Event
In today's saturated marketing landscape, standing out is crucial to the success of your organization’s events. So, how do you maximize your resources to achieve event promotion goals amidst the competition? Below, we outline seven event promotion strategies – from creating a compelling brand presence to leveraging data-driven marketing techniques – that your event marketing and planning team can start implementing today!
Worried you don’t have the resources to execute event marketing strategies? Don’t be! If your team doesn’t have all the needed skillsets, we also recommend the specialized event marketing and management professionals you can access to support your strategy.
1) Create Compelling Content
Crafting compelling and shareable content that represents your brand and event well is essential for capturing your audience's attention. Develop engaging blog posts, videos, and graphics related to your event, highlighting key speakers, activities, the city your event will take place, and any other unique aspects. Share this content across various channels, ensuring it resonates with your audience and builds anticipation for the upcoming event.
Actions your team can take:
Develop competitive marketing campaigns and content strategy for your event.
Work with keynote speakers to create valuable content that engages attendees.
Devise strategic ways to develop and deliver meaningful messages throughout the event.
Leverage event content into post-event thought leadership marketing materials like videos, blogs, infographics and social media content to build brand awareness and credibility and help market future events.
Freelance specialists that can help:
Event Marketing Specialist – experts at gaining a strong understanding of your brand to develop a comprehensive content marketing strategy and oversee all marketing, advertising, and promotion of events from start to finish.
Copywriter – experts at crafting persuasive copy for a variety of written marketing materials to increase your brand recognition and position you as an authority in your industry.
2) Leverage Social Media Platforms
Harness the power of social media to create buzz around your event. Develop a comprehensive social media plan that includes regular posts, engaging content, and interactive elements to engage attendees before and during the event. Utilize event-specific hashtags to encourage user-generated content and increase visibility. Platforms like Instagram, Facebook, X, and LinkedIn can be powerful tools to connect with your target audience and drive event attendance.
Actions your team can take:
Develop online content, schedule consistent posts, and maintain social media pages and profiles to add value to your events.
Track and analyze social media analytics – a key aspect of marketing strategy and campaigning.
Use data analytics to increase engagement and promote events on all platforms.
Freelance specialists that can help:
Social Media Specialist – experts at optimizing social media channels to increase brand awareness and support marketing efforts for virtual, hybrid, and live events.
3) Implement Email Marketing Campaigns
Build and nurture your audience through targeted email marketing campaigns. Create visually appealing and informative emails that provide value to your subscribers. Include details about the event, special promotions, and exclusive offers. Segment your email list based on interests and engagement levels to deliver personalized content that increases the likelihood of conversion.
Actions your team can take:
Craft compelling emails to clearly communicate event details and entice attendees to register.
Drive attendance for your event and increase ROI by highlighting the unique qualities of your brand and services.
Create anticipation for the event experience by offering specials, discounts, and incentives.
Freelance specialists that can help:
Copywriter – experts at drafting and editing emails that translate the value of your event with effective calls to action to drive attendance.
4) Optimize Your Website
Ensure that your event information is easily accessible and prominently featured on your website. Optimize the content for search engines by incorporating relevant keywords related to your event. Create a dedicated landing page with clear calls-to-action, compelling visuals, and an easy registration process. A user-friendly website will not only improve the attendee experience but also contribute to higher search engine rankings.
Actions your team can take:
Craft compelling website copy that aligns with your brand voice and overall objectives.
Optimize user experience on your website pages to increase conversions.
Drive traffic to your website using event SEO optimization practices.
Freelance specialists that can help:
Website Designer or Graphic Designer with website expertise – experts at optimizing the user experience, design, and layout of web pages to make your brand vision come to life with cohesion.
Copywriter – trained wordsmiths who will help you increase brand exposure and improve the quality of the written content associated with your event.
5) Collaborate with Partners and Sponsors
Identify industry experts or credible sponsors who align with your event and can help broaden your reach. Partner with relevant organizations or businesses to cross-promote the event and tap into their existing networks. Securing sponsorships and strategic partnerships can significantly amplify your event's visibility and credibility.
Actions your team can take:
Develop programs and branding opportunities that integrate marketing campaigns to support sales and event outreach.
Build trust and long-term business relationships through personalized sales pitches to secure partnerships/sponsorships.
Provide professional service to exhibitors and sponsors, including managing contracts, payment processing, and enforcing contract terms.
Freelance specialists that can help:
Event Sponsorship Sales Specialist – skilled at building business relationships with potential sponsors, exhibitors, and advertisers to increase participation in your program and drive revenues.
6) Offer Early Bird Specials and Discounts
Create a sense of urgency and incentivize early registrations by offering exclusive early bird specials or discounts. Clearly communicate the value of these offers to encourage attendees to secure their spots in advance. Limited-time promotions not only boost ticket sales but also create a buzz around the event launch.
Actions your team can take:
Build an informed registration website that meets your respective needs and clearly communicates the intricacies of your event.
Customize the software for different attendee types and update the registration website with promotions or discounts as needed.
Set up email promotions, customized invites, activity registration, apps and reports that provide key information about the event.
Freelance specialists that can help:
Event Technology Specialist – information technology experts who specialize in building and testing event registration websites to create a simple and seamless registration experience for attendees.
7) Utilize Paid Advertising
Invest in targeted paid advertising to reach a broader audience and drive traffic to your event. Platforms like Google Ads and social media advertising allow you to target specific demographics, interests, and locations. Craft compelling ad copy and visuals that highlight the unique aspects of your event, compelling potential attendees to click and learn more.
Actions your team can take:
Identify your targeted audience(s) and power interest about your event through a comprehensive marketing strategy across platforms.
Drive ROI to your event through SEO optimization, paid ad placements, digital marketing, social media, content creation, and thought leadership.
Freelance specialists that can help:
Event and Marketing Specialist – experts at inviting attendees to experience your brand while strategically maximizing your marketing budget.
The Event Marketing Support You Need, When You Need It
Maximize your event marketing strategy with these tips to sell out your next event. Need help creating or executing a comprehensive marketing plan? Bring in professionals with the expertise needed to help your event marketing team be successful. We can help!
Soundings has a network of 2600+ event professionals ready to jump in and support your team. Access on-demand highly skilled and specialized talent expertly matched to meet your unique needs, whether freelance, contract, or full-time. Our talent pool is diverse and well versed in relevant expertise with the incentive to be on the cutting edge in the events, hospitality, travel, and nonprofit industries.
Let’s chat about how we can best support your needs! Contact us here.